Open innovation at the service of sustainability: collaborative recipes for a circular future
Bari, October 21, 2024 – Forethinking, a leading startup in sustainable innovation, is making waves at SMAU Milan with cutting-edge solutions to guide businesses toward a more sustainable future. With the Forethinking Method, an approach that blends science and business objectives, the company has already achieved success in key sectors such as packaging, renewable energy, and construction.
From Solbian to Stampasud, and Scaffsystem, Forethinking projects demonstrate that combining sustainability and competitiveness is possible. Through collaborative open innovation models and the use of innovative materials, these companies have achieved concrete results in terms of reducing environmental impact and improving competitiveness.
“The product is the center of innovation,” explains Gennaro Durante, CEO of Forethinking. “This is where the biggest change happens, because what a company puts on the market has the greatest impact on the environment and society. At Forethinking, we are idea generators: we translate scientific data into practical and measurable solutions, starting from an in-depth chemical-scientific analysis to discover the hidden potential of products and processes. Our strength lies in combining scientific precision with strategic flexibility to achieve clear business objectives. We don’t follow trends, we anticipate them.”
Forethinking works closely with academic partners and companies to develop concrete projects that integrate innovation and sustainability. Its ability to create tailored solutions, starting from a rigorous analysis of the product life cycle, has already led to significant industrial successes.
At SMAU, Forethinking will present innovative projects such as the use of cellulose in furniture within the framework of the MICS research tenders of the Politecnico di Milano, and the “Puglia Eco-packaging Supply Chain 2026” project, funded by the Italian Ministry of the Environment, demonstrating its commitment to creating a lasting impact for businesses and industries.
Luca Bonci, CEO of Solbian Energie Alternative, comments: “Solbian is constantly investing to improve the environmental impact of its products, and collaboration with Forethinking is fundamental in this process. Their support in data modeling and LCA assessment has allowed us to take significant steps towards increasingly sustainable solutions, aligned with our green growth objectives.”
Licio Tamborrino, CEO of Scaffsystem, comments: “Collaborating with Forethinking has transformed our approach across the board. We have integrated sustainability into the creative process and optimized our operating methods, from material analysis to utility efficiency. It is a truly green project, the result of the work of a heterogeneous team with different skills but united by the desire to innovate in a virtuous way.”
Forethinking guides SMEs towards a circular economy model, offering customized solutions suitable for every production sector, from construction to food & beverage, with a measurable and lasting impact.
Forethinking will be present at SMAU Milan on October 29-30 at the Puglia Region stand, which has honored the company by selecting it to represent Italian innovation excellence, along with 164 other leading startups.
Appointments: Tuesday 29 October, at 11:30, at Studio TV 2 of SMAU Milano, Forethinking will present a Speed Pitch during the Live Show: “Integrated Sustainability: how to adopt green practices in all sectors”
Visit our page on SMAU’s online portal for more information: https://www.smau.it/milano/