understanding organization’s orientation

what does it mean to run sustainable innovations for your organization?


Playing sustainable innovations is to understand the consumers are the source of your energy. It is also to explore wide opportunities into win win market of the future, a more intelligent paradigm. Spectacular players share the ability to respond quickly to changes in consumer behavior, recognize the importance of collaboration and cooperation and rely on teamwork to get things done. Spectacular players within future market share another important characteristic, their concern for the sustainability and the happyness of people, compliance is only a little step of the path. We are still looking for examples of spectacular players, each noted for its hown energy that makes them leaders in their industry. See our case history section; contact us if you believe your organization has the rigth potential to foster its energy.
Completing the “PS test” you will improve your awareness of the intangibles that foster or restrain the growth of your organization. Try to extent the “PS test” to your management (anonimous) you will survey different perceptions to be argumented. There are not rigth answers, but only answers consistent to the current situation. All data will be processed in full respect of privacy and the results of each individual profile will be communicated only to the email address indicated in the questionnaire.

instructions: Consumer is the end customer utilizing the product/service. Please indicate the extent to which the following statements describe your organization:

1 - to no extent, 2 - to a little extent, 3 - to some extent, 4 - to great extent 5 - to very great extent
1 - Management style and customers’ perception Tuned firms understand the importance of creating a climate conducive to customer responsiveness. For this reason, they foster and promote a management style that puts people first recognizing that there is a direct relationship between customer perceptions and an empowered and motivated work force.
1.1 - Consumers have positive expectations that our organization will be able to advance new and effective solutions.

1.2 - Young talented fellow give up other more rewarding options in order to work with our organization.

1.3 - Our organization is seen as a pleasant and enjoyable place where to work.

1.4 - We encourage individual initiative at all levels.

1.5 - We believe that control is best exercised through values, not rules.

1.6 - We pay a lot of attention to positioning in our formulation of marketing strategy.

1.7 - In our organization, concern for the sustenability is a foundamental value; we have a scrupolous culture looking to manage our environmental responsibilities.

2 - How things get done (rhythm) Tuned firms understand the need to be flexible and quick in their response to changes in customer and competitor behavior. For this reason, they place a premium on rhythm and execution.
2.1 - We have a sense of urgency about introducing new products and improvements.

2.2 - Strategy formulation in our organization is a collaborative effort - one in wich managers of key functions partecipate actively.

2.3 - We try to preempt competitors to take a proactive rather than reactive stance and to shape and direct competitors' actions rather than just respond to them.

2.4 - There is a high level of interfunctional collaboration and cooperation within our organization.

2.5 - Managers responsible for implementation understand and do everithing they can to ensure that plans are implemented as intended.

2.6 - Our strategy planning involves more than setting objectives, we also spell out how we intend to allocate resources to achieve objectives.

2.7 - Continuous innovation is an important feature of our product development process.

3 - IdentityThis is the “identity” section, there are seven items, each of which describes characteristics of market focused firms.
3.1 - End consumers know our brand.

3.2 - Consumers consider our product/service to be the leader of the product/service category. Consumers consider our product/service unique or patented.

3.3 - We communicate effectively our environmental policy and goals to our custumers.

3.4 - We have a product/service that symbolizes the image of our organization.

3.5 - We have a motto encapsulating the beliefs or ideals guiding our organization.

3.6 - We have people, places, habits, dates our colleagues recognize themselves.

3.7 - Our logo, brand, colours are contemporary and topical to our audience (consumers, customers, colleagues, competitors, suppliers, stakeholders, etc.).

4 - Compliance The purpose of this section is to determine the relative importance attached to norms and environmental management system in your organization.
4.1 - Our organization is the first to move introducing new norms, standards for sustainability, trasparency and quality.

4.2 - Information about norms and rules for sustainability takes place in our organization.

4.3 - We have the environmental management system certification ISO 14001 or EMAS.

4.4 - We have the product certification for compliance to environmental norms requested by our customers.

4.5 - Our organization support no profit activities and initiatives to improve the quality of life and sustainability.

4.6 - We have a public environmental policy.

4.7 - Environmental goals and projects are well known to our organization and managers of key functions partecipate actively to ensure that projects are implemented as intended.

5 – Customer and trends focus The purpose of this section is to help you determine the relative importance attached to customers (end consumers) and mega trend that will change the competitive scenario.
5.1 - We spend a lot of time to listen to and survay end consumers' needs or wants and priorities.

5.2 - Information about competitors is readily available to managers in our organization.

5.3 - We view customer (end consumer) as major source of improvements and new product/service ideas.

5.4 - Our organization takes a proactive stance within national and international networks to share knowledge and projects with labs, consultants and other research institutes.

5.5 - We have a broader view of competition and consider not just actual but potential competitors in our calculations.

5.6 - In our organization concern for trends of sustainability is an important activity to shape the future product/service.

5.7 - We segment markets on the basis of customer needs or wants and priorities.

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consumerindustrialservicetechnologyno profitpublic authoritygovernament agencyother (specify)

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